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Fertility Test Time: know the stats to manage fertility decline in your 30s

Updated: May 19, 2023

You’ve done everything you can to get to a place where having your own family is more than just a distant dream. If you're staring down your 30's and contemplating when to start your family, know that over 40% of women with a college education are waiting into their 30's to become mothers [2].

It isn't an overnight decision to have kids. From digging deep in pursued studies to leaning in at work to attain your professional goals, a lot has gone into building a solid foundation to support a family.

So if you've been trying to conceive for a few months and aren't pregnant, it's understandable to want answers. It's time to know the stats on the prevalence of infertility so you're aware of declining fertility in your 30s. And tell your friends, so they don't fail the fertility test when it comes due.

Infertility Prevalence

The prevalence of infertility is somewhere between 8.5% (US study [2]) and 12.5% (British Study [1]) .

That is amongst ALL age groups.

infertility verses impaired fecundity of women 30 - 39 indicates need for annual fertility test

Look closer.

CDC's National Survey of Family Growth reports that the percentage of currently married women 30-39 years of age who are infertile is over 1:5 [2]

Those with impaired fecundity sits higher still, over 1:4. [2]

And prevalence of both infertility and impaired fecundity rises concurrently with age.

[ Okay, don't freak out if you've been TTC unsuccessfully for a few months. Join beta user group to gain immediate access to fertility testing, followed by optional medical consultation all done from your kitchen table.]

Factors associated with increased infertility prevalence [1], in addition to increasing age, include:

  • delaying parenthood

  • later cohabitation with a partner

  • higher socio-economic status

  • higher education

If this sound like you, awareness is key going forward and the need to proactively fill the fertility knowledge gap is paramount.

Taking Action and Seeking Support

Back to our study, there's a rub. Little more than half of the people experiencing infertility seek help from a medical or professional source. The reported prevalence of help seeking was 57.3% among women in a British study and only slightly higher in the US [1,2] . This means that many women and men struggling with infertility are not getting the medical support they need.

Instead, we suggest:

  1. Fill your fertility knowledge gap

  2. Ensure accessible medical counsel is available with your fertility awareness method

  3. Seek medical support early so more restorative options are available to you.

Fill the fertility knowledge gap.

Thankfully there are many options to do this well, AND MANY that do it poorly. Let's start with how often you want to be thinking about your fertility and recording biometric signs of your menstrual cycle.

Daily fertility awareness methods

There are over 1, 000 apps related to period and ovulation tracking. Whether you want to pay or just grab a free plan, these apps involve daily fertility awareness routines and require recording observations regularly.

From manually gathering biometrics like cervical mucus recordings or basal body temperature, to using urine test strips several times monthly, to using a wearable device for tracking, we talk extensively about ovulation and period tracking in our next blogs, what each biomarker means, and even suggest how to identify a good tracker for you (all based on current research of course).

Annual fertility testing

Annual at-home blood-based lab tests gauge if your baseline fertility potential is dropping from year to year based on ovarian reserve. Unlike fertility awareness methods, this can be done even when using hormonal birth control.

And if you're not using contraceptives a full test panel that assesses your fertility and hormonal health can be done, right in your kitchen. Follow up with a medical consultant is then key for wise counsel in test interpretation and decision making.

Accessible medical counsel is a cornerstone

Finally, the key when assessing any fertility awareness method must be to ensure there is medical counsel available that is specialized toward fertility. This ensures that your efforts to fill the fertility knowledge gap can be utilized properly by a health professional to guide testing and treatment of the underlying problem. More options, sooner, will be the fruit of this effort if issues are identified early. And early testing and interventions become options if you are unsuccessful at achieving pregnancy after 6 months.

By seeking support early, your have the time to explore the available restorative fertility care options and can make informed decisions about your reproductive health. We will be talking a lot about the restorative reproductive medical model in future blogs, so you get well versed in what this incredible and underutilized methodology for woman's health can deliver.

Are you ready for an annual fertility check up?

Annual fertility testing. A low cost, low effort, low time commitment solution with the right amount of medical support, is our very first focus to bring to market at Our goal is to give women access to lower commitment options to track their fertile potential; filling their fertility knowledge gap and making more options accessible sooner.

How are you filling the fertility knowledge gap?

  • I use a Fertility Awareness Method

  • I use a wearable or device

  • I'm going for an Annual Fertility Test

  • I'm not!


  1. Datta J, Palmer MJ, Tanton C, Gibson LJ, Jones KG, Macdowall W, Glasier A, Sonnenberg P, Field N, Mercer CH, Johnson AM, Wellings K. Prevalence of infertility and help seeking among 15 000 women and men. Hum Reprod. 2016 Sep;31(9):2108-18. doi: 10.1093/humrep/dew123. Epub 2016 Jun 30. PMID: 27365525; PMCID: PMC4991655.

  2. Centers for Disease Control and Prevention (CDC) - National Center for Health Statistics (NCHS). Key Statistics from the National Survey of Family Growth. Retrieved from

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