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Infertility struggles?
Doctors not taking your female health seriously?
Have to wait 6 months to a year for a doctor referral?

We want to change this.


Sarah Harper,
Carolyn Plican,
Dr. Tracey Parnell,
Chief Medical Officer

We are a passionate group of women who understand the unique challenges and frustrations that women face when it comes to their fertility and female health. We recognized a significant gap in the healthcare system – a lack of attention and support for women's specific fertility needs.

We witnessed countless instances where women's concerns were dismissed, and their questions left unanswered. The long wait times for specialist referrals and the difficulty in accessing timely and accurate lab tests were common roadblocks for women seeking answers about their fertility. We knew there had to be a better way.

Driven by the belief that every woman deserves access to comprehensive and personalized fertility care, we embarked on a mission to revolutionize the fertility landscape. Our goal was to create a platform that would give women the power to:

  1. Take control of their reproductive health;

  2. Break free from the limitations of traditional healthcare;

  3. Overcome hormone imbalances and fertility challenges;

  4. Make informed decisions about their fertility.


Our Mission

Making you fertility wise 

Empowering women with comprehensive fertility solutions, personalized support, and expert guidance on their journey to reproductive wellness.

Our Partners:


Dr. Anita Cote
Anita Cote.jpg
Randy Duguay

Our Advisory Board is made up of clinicians, researchers and digital infrastructure developers. They're helping us develop our products and services to meet needs of women and clinics in North America.

We are grateful to have such a diverse advisory board, all experts in their field:

  1. Developing for security, privacy & with strong data governance;

  2. Developing to advance research in women's health;

  3. Developing for clinics to integrate services successfully;

  4. Developing to empower women and couples with accessible fertility services.

Our Core Values

1 / Understanding

We believe that the best ideas come from many voices. And we strive to listen to, understand, and respect all people, independent of the person’s background, creed, orientation or how they self-identify.

3 / Empower

We aim to empower all people with uteri to gain full fertility awareness. No one likes to feel uncertain, especially about their fertility. We aim to explain the “unknown” factors in a person’s fertility, so they can make a more informed decision about their path to conception, and options for their future.

2 / Trust

We act with integrity, reliability, and fairness in our interactions with our customers, our team members and all people and organizations we work with.  Your privacy and data security are of the upmost importance to us.

4 / Accessibility

We believe in making fertility care inclusive and within reach for everyone. Through user-friendly technology and affordable solutions, we empower individuals to access the resources, support, and information they need to make informed decisions about their reproductive health.

Annual Fertility Check Up

My Fertility Labs provides a reliable solution to combat age-related declining fertility, offering expert insight and delivering accurate lab-quality results - securely delivered in-app.

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